Tiger Wood is the highest grossing athlete in the world. Keep in mind though golf, in general cannot compare to the salaries of top tier NBA, NFL and MLB players. However, Tiger absolutely kills the competition in terms of endorsements. I wouldn't be surprised if companies selling unlocked cell phones tried to bring in the seven figures for a Woods deal. Well that may have been the case but, well, not anymore. After we learned of Tiger Woods' infidelity we saw that companies may be more willing to endorse Tanya Harding than Tiger. And that's not such a gross hyperbole. Gillette, Accenture and Tag Heuer have all dropped, put on hold, or lessened the Woods' endorsements. The guy is leaking endorsement deals like a Brooklyn sink. Now ATT Cell Phones is getting into the mix.
After the infidelity came out Woods thought it would be a good idea to take an indefinite break from golf. Well, where does that leave a company like ATT Cell Phones that markets itself through the PGA Tournament and their sponsor, Tiger Woods? As of now it leaves them reconsidering their entire deal with him. They were also the main sponsor of the TigerJam event and now, with a hiatus, how can they even be sure that will come to fruition. And who will go to TigerJam without Tiger Woods present? That's like having unlocked cell phones that no service provider will accept. What's the point?
So it seems obvious that ATT Cell Phones needs to drop him. They recently got Luke Wilson doing commercials, albeit not the same star power, but they do have some pull with the Wilson name. They don't have to pull out all the unnecessary lies that Tag Heuer and Gatorade pulled when they dropped him. Those companies stated that it was merely a business decision and had nothing to do with Tiger Woods' recent negative public attention. Ha ha ha, yeah right. That is laughable and ATT Cell Phones needs to step up and say, "Hey, we don't condone that and we don't want that tarnishing our name." That's the way you handle scandalous Tiger Woods'.
Who would have thought that Luke Wilson, a member of a group of comedians and actors named the Frat Pack, would be such a better choice for endorsement than Tiger Woods. Hey, it's the quiet one's you've always got to watch out for, right? Well now we know why Woods wanted his life kept so private. Goodbye title as highest grossing athlete in the world.
